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The 21st-century marketplace demands business literacy on an
international scale.
Global Business Perspectives is a new offering from The New
York Times Syndicate that provides the information and insights
your readers need for success, with timely, user-friendly content
from the world’s top-ranked consulting firms, research
organizations and business schools.
A perfect complement to any business section, GBP offers the
latest intelligence from a wide range of industries and specialties.
Each week the service will offer three stories and a business
cartoon. Clients can expect:
- Interviews with thought leaders
- Lessons learned from leading companies and executives
- Real-world case studies
- Cutting-edge research
- Book reviews
GBP is designed for the busy executive. The articles are engaging
and insightful; the writing, straightforward and succinct; the
approach, results-oriented. Real business and management problems
at real companies are described, analyzed and resolved. Contributors
include McKinsey & Company, The International Institute
for Management Development, Wharton Business School, Booz Allen
Hamilton and The Conference Board.
The research and reporting produced by these organizations have
helped hone the strategic management skills of the world’s
top business leaders. GBP is both an executive-suite education
and a fascinating read, bringing the world of commerce to your
pages every week.
To downlaod PDF, click here
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For purchase information, please click
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