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Give Your Readers a Little Help From The Experts
Dear Editor:
Sometimes the simplest things are the hardest to master. Brewing
your morning coffee. Remembering someone's name. Taking a decent
snapshot.
Wouldn't life be more enjoyable if you could do these sorts of
things better?
That's the idea behind "The Experts' Guide," a new weekly
column from The New York Times Syndicate. It offers practical
insights from leading experts on taking care of the small stuff
-- the tasks you do every day. Think of it as Cliffs Notes on
life.
The experts include famous names (Suze Orman on saving money,
Bob Vila on painting a room) and their lesser-known counterparts
(the groundskeeper at Fenway Park on mowing lawns, Holiday Inn's
Housekeeper of the Year on making beds).
Based on the new book "The Experts' Guide to 100 Things Everyone
Should Know How to Do," the column offers brief, entertaining
essays on interpersonal skills, etiquette essentials, cooking
tips, beauty basics, health hints and more.
If you're looking for a way to help your readers make their lives
more effective, more efficient and more enjoyable, you'll want
to read the sample columns below. But don't wait too long. The
Experts' Guide column begins Nov. 15, and we're offering special
rates to all charter subscribers.
For more rates and other information about joining the Experts'
Club, call:
Eastern United States and Canada
--BOB FARNELL in New York at 800-535-4425 or farnellb@nytimes.com;
Western United States
--MIKE PEARSON in Nevada at 775-771-9828 or pearsmh@nytimes.com;
U.S. Spanish language
--ANA MUNOZ in New York at 212-499-3333 or munoza@nytimes.com;
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