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Prospect was launched in October 1995, with the aim to create
a monthly that was "more readable than the Economist, more
relevant than the Spectator, more romantic than the New Statesman,"
as Sir Jeremy Isaacs subsequently described Prospect.
Prospect has acquired a reputation as the most intelligent magazine
of current affairs and cultural debate in Britain. Both challenging
and entertaining, the magazine seeks to make complex ideas accessible
and enjoyable by commissioning the best writers, editing them
vigorously and packaging their work in a well-designed and illustrated
monthly.
It follows that Prospect has attracted a mature, educated, affluent
and discerning readership, many of whom have reached the top of
their profession. The New York Times Syndicate provides international
clients of this simultaneously sophisticated and entertaining
service with up to two-dozen monthly selections from the pages
of Prospect magazine. Recent topics have included lively discussions
of the human genome project, Michael Moore’s documentaries,
and ethnic diversity in America’s communities.
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